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A Career in Digital Art

One of the best things about pursuing a career in digital art, as a main ambition or a side path, is that digital art and graphic design is everywhere.

The market for people who need graphic design services is constantly growing, since every single small business or start-up needs a logo package at the very least. Even larger companies and corporations need basic logos and stationery, but their needs also extend to websites, advertisements (including animated graphics), UI and UX design for their apps, customised graphics and illustrations, as well as social media branding packages, so they can present a unified brand aesthetic. Offering these services (as packages or piecemeal) is an easy and time-effective way to earn an income.

If students want to stick closer to game development, there are also various areas to freelance as a digital artist within the game development industry. One popular option is to make and sell asset packs that other developers can use in their games, such as platformer and terrain packs, character animations, weapons and collectable packages, and of course the always-in-demand UI button and interface packs. Everyone needs nice-looking menus, buttons, and HUDs for their games and apps! Obviously, there is also the traditional route of specialising as a Game Artist to design characters, environments, and animations for one particular game. Game artists really get to bring a game to life!

Digital art is everywhere, so students shouldn’t feel limited to any of the areas mentioned above. Nearly everything you see has had a designer who worked on its visual appeal at some point down the line. As a freelance digital artist, one might work on a wide range of projects including: event/gig posters, album and EP art, social media avatars and banners, cards and invitations, stationery sets, decorative stickers and pins, home décor, web comics, picture book illustrations, product packaging, and more!

The final and most important benefit of becoming a digital artist is that digital art isn’t going away any time soon. Digital artists can work from anywhere in the world, for anyone in the world. In today’s digital age, it’s easy to collaborate with employers, clients, or team members online. Digital artists can also work with very few materials with no need for a large, dedicated office space. With just a computer and some creativity, students can carve out their own corner of the digital art market. As long as the population keeps producing new things, new ideas, new businesses, new games, and new websites, the world will keep needing digital artists to make the world a prettier place.

If students want to stick closer to game development, there are also various areas to freelance as a digital artist within the game development industry. One popular option is to make and sell asset packs that other developers can use in their games, such as platformer and terrain packs, character animations, weapons and collectable packages, and of course the always-in-demand UI button and interface packs. Everyone needs nice-looking menus, buttons, and HUDs for their games and apps! Obviously, there is also the traditional route of specialising as a Game Artist to design characters, environments, and animations for one particular game. Game artists really get to bring a game to life!

Conclusion

When studying a Game Development and Design course, one of the benefits is the sheer range of skills students learn, which equips students to specialise or freelance in many areas. Offering freelancing services on the side is an excellent way to supplement one’s income or to build a professional portfolio. Applied Digital Arts provides students with the design fundamentals and software knowledge needed to pursue a career in Digital Art and/or Graphic Design.