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N-MMB201: Music Business (The Music Industry)

N-MMB201: Music Business (The Music Industry)
COURSE INFORMATIONCURRICILUM LAYOUT

OVERVIEW

This Music Business (The Music Industry) course is designed to impart the necessary theoretical knowledge to understand and operate legally and successfully within the South African Music industry. The covers and explains the music industry companies and major role players including different types of music, marketing and branding as well as financial and management aspects.  

This course can be taken as a credit-bearing module towards one of the qualification courses we present in Music Technology (refer to the entry requirements of the particular course)

ENTRY REQUIREMENTS

Existing knowledge and experience or working on any music DAW is required.

Should you whish to enroll into the course as a credit-bearding module for one of the qualification courses in Music Technology you need to present the neccessary entry requirements as required by the particular course.

MINIMUM REQUIREMENTS:

   English Language aptitude: speaking, reading, writing and comprehension.

RECOMMENDED REQUIREMENTS:

   A Passion for the music business industry.
   Diligence, punctuality and dedication
   An Inquisitive attitude
 

ABOUT CLASSES

This course allows a limited number of students per intake to secure maximum contact with the students. Class presentation takes the form of theoretical lectures, demonstrations, discussion groups and practical assignments.

   A 1-hour theoretical class is scheduled in a dedicated timeslots during the week. The exact timeslots for this class is finilized one week before commencing of the course and will fall between 9:00 and 17:00 during the day.
 

HANDBOOKS

All prescribed textbooks, course manuals and additional course material are not included in the price of the course. All other course notes and material is included.

SOFTWARE

No music or other software is used during the course.

HARDWARE

Everything you need to successfully complete the course is provided for on Campus during your sessions.

All enrolled students can book and use the College's fully equipped computer facilities to do their research and to complete their practical projects during the course.

Registered students qualify for student discount on software and hardware of up to 50%

The course consist of the following topics:

People entities and associations
Financial aspects
Event Management
Record Labels & Types of Deals
Band/Brand Orginisation and Protection
Copyright Principles
Freelancing Fundamentals
Record production management
Promotion of commercial music
Music in advertising
Financial Aspects of the Music Industry
Selling Music Merchandise
Music Business Marketing
Social Media and Internet Profiling
Entertainment and music legal aspects
SA Music marketing environment
Artist marketing and branding
The music artist as a service
Setup a professional Curriculum Vitae and Profile
 

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